KOTEX Kimfay

Sampling experience to Showcase the premium nature and versatility of Kotex with the theme focus being “Make over your periods with Kotex’’

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THE BRIEF

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Kimfay E.A Ltd contracted us to create and execute a unique sampling experience within Key Accounts and Malls that will have a positive impact with consumers and showcase the premium nature and versatility of Kotex with the theme focus being “Make over your periods with Kotex’’

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OBJECTIVE

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Develop an experiential activation that will get trail off consumer to switch to KOTEX

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OUR SOLUTION

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Agency to reach out and sample women aged between ages 18 to 35 years in the selected shopping malls and outlets

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THE RESULTS

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Sampling 3500 women in Nairobi for 2 months End consumers learnt and related with the 5 Kotex benefits