Digital Edge

Oct 12

3 Reasons Why Consistency Is Important in Social Media Marketing

If you want your audience to recognize your brand, consistency is fundamental, you must be consistent. Consistency helps you to grow your engagement and reach. You should be consistent in the tone of voice you use in messages to the details of your profiles because to pull your target audience,... read more →

Aug 31

How to Attract and Engage Your Audience at the Awareness Stage

Every prospect goes through a series of steps before they make a purchase or buy from you. This journey they take before making a purchase is normally referred to as the Buyer Journey. The buyer's journey describes a buyer's route to purchase. Buyers first become aware of, they then "consider to",... read more →

Aug 17

Email Marketing: 3 Keys Factors For Your Strategy

My phone rang disturbingly several times. As I rushed to pick it up some meters away, many thoughts crossed my mind. First I was like, “I hope it does not disconnect before I pick it”… “I hope the kids did not leave a game running”, which would mean low battery... read more →

Jun 28

Digital Marketing Channels To Use For Your Business

Businesses can no longer flee from incorporating digital marketing into their marketing plan. Well, it is understandable that as a business, you may still be hesitant to dive into the digital marketing arena. Jargons and acronyms used in the field may also be overwhelming; SEO (search engine optimization), PPC (pay... read more →

May 28

3 Reasons Why a Content Calendar is Significant

A content calendar is a plan which aids you in organizing your upcoming content by specifying what and when you will post onto your various digital platforms. When you have the content calendar in place, you will spare yourself the fretfulness of coming up with a topic just before it’s... read more →

May 20

Buyer’s Journey

Have you ever put on a buyer’s shoes? Did they fit or were they too big or too small? Or did they pinch and hurt? It is the high time you tried to fit them perfectly! To understand the pains and problems your buyers experience during their path to purchase,... read more →

May 05

Digital Marketing Strategy And How To Create one

Have you been wondering where to start regarding growing your brand’s online presence? It is of great importance to come up with a plan; in this case, a digital marketing strategy. This strategy will assist you to nurture your business by bringing more valuable traffic to your page, enabling you... read more →

Apr 16

How to use promotional products to build your business

Using promotional products is a sure-fire way to maintain customer awareness of your business. Promotional products essentially place your name in customers’ faces and those who may potentially turn in to future customers. Although technology has changed the way companies conduct their advertising, the need for promotional products has remained... read more →